Is it science or a guessing game? In my 30 plus years in marketing I have always heard from non-marketers that it’s hard to measure marketing efforts. In my experience, you cannot begin without setting…
Small business branding at its best Do you often dream of the day when your company’s name becomes a household brand? The world will instantly…
The good, bad and extremely ugly… Social media has given the small business owner the ability to expand and grow a network beyond their local…
Dear Sumnu, I have been placing ads in several magazines. I spend money on radio, television and on the internet. I don’t believe that advertising…