The business card is BIG In 1982 I was intimately introduced to the world of printing as an apprentice in high school. The texture, type, and design of a business card really told a story…
Marketing on a shoestring budget Always develop a marketing budget for your company. The marketing budget is based on how much you are trying to…
Climb the unconquerable mountain In the 1950’s people would dream about going to the moon. In the late 1960’s the microwave oven started to enter…
Choosing a marketing firm that is right for me PROBLEM… There are so many marketing companies to choose from. How do I choose the one…
Beware of Imposters parading as marketing consultants Would you ever go into court with a person posing as an attorney? How about flying on an…
Become BRAND new It’s astonishing how many small business owners do not understand branding. Often, they feel like they have done an awesome job of…
Yes! It’s good to be an entrepreneur! Entrepreneurship is a rollercoaster of insanity, innovation and inexplicable rushes of joy. How do you manage to regulate…