The Playbook is as good as the quarterback. I have a great game plan. Why is not helping me grow revenues? Every year each team in the NFL set its sights on the Super Bowl. …
Why should small business owners pay a lot of attention to what’s happening in politics? The law certainly changes how you do business. If you…
“I get all of my business by word of mouth.” As marketing professionals, this phrase really gets under our skin. That’s the equivalent of playing…
I remember when the microwave oven was first introduced into the market. Everyone talked about how fast everything could be cooked. You can cook cakes,…
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Your company’s brand is not what’s on the outside. It’s what’s on the inside. Shaundell Newsome, the Marketing Mentor, has a unique principle that focuses on…
A complete marketing communications plan works! The Marketing Communications Plan drives your business success. If the business plan is the car, then the marketing plan…