Everyone is NOT your customer… Don’t waste time or money trying to speak to everyone. Everyone will not see value in your product or service, you have to tug at a specific emotional string to…
Word of Mouth Marketing is my only form of marketing and it WORKS… Is Word of Mouth Marketing REALLY working for you? Maybe. But certainly…
Advertising is TOO expensive for my company… Marketing is a process, therefore it’s an investment and advertising is a part of that process. Saying that…
Social Media is a stand-alone marketing strategy… Using social media as a stand-alone strategy and actually finding success, is the exception and not the rule!…
Public Relations is FREE advertising… Public relations is all about how you define YOUR brand. With effective public relations, your audience and your customers will…
Download your free copy of The Guide to a Perfect Customer Relationship using the link below. This method, along with many others, helped us survive…
Is it science or a guessing game? In my 30 plus years in marketing I have always heard from non-marketers that it’s hard to measure…