Although the exact odds depend upon many factors, let’s look at a couple of examples. In a lottery in which you pick 6 numbers from a possible pool of 49 numbers, your chances of winning the jackpot (correctly choosing all 6 numbers drawn) are 1 in 13,983,816. That’s 1 shot in almost 14 million.
Over half of the small businesses fail within its first three to five years. Most of the business owners surveyed said that they fail because they could not connect with the customer or potential customers. Would you rather be lucky or great?
The odds of you getting lucky in business are probably similar to the odds of winning the lottery. The difference is that as a small business owner you are risking a lot more than a few dollars. You are investing time and money into your dream. It’s very emotional! In most cases, you are risking relationships, a steady job as well as the finances required to get the ball rolling. So, you want to get it right.
Connecting with customers and potential customers (prospects) is more of a science than a lucky guess. The Twelve Steps of Marketing give the business owner a guide to developing customer relationships that create constant cash flow for your business. The odds dramatically shift in your favor.
YOUR Marketing Mentor,
Shaundell Newsome
