MEET THE SUMNU FAMILY
Three Generations
Marketing & Community Excellence
Shaundell Newsome
The Visionary
Shaundell Newsome is a U.S. Air Force veteran and Three-Time SBA Nevada Small Business award recipient. Since 2002 he has educated thousands of small businesses owners through The Twelve Steps of Marketing, A Perfect Guide to Branding, a workshop, online course and book. In Business Las Vegas and Las Vegas Business Press recognized Newsome as a "marketing expert" for his work with Nevada's small businesses. In 2008, SBA Nevada awarded him Small Business Champion of the Year for his work.
Shaundell serves as co-chair for Small Business for America's Future. He has been a featured guest on CSPAN's State of U.S. Small Businesses for Small Business Saturday for four years (2021-2024) and lead story on the New York Times business page in 2021. For over 15 years he instructs entrepreneurs through Nevada SBDCs Nx Level for Entrepreneurs, SBA Boots to Business, Minority Business Development Agency (MBDA) Capital Readiness Program, SCORE workshops in addition to The Twelve Steps of Marketing.
Today, Newsome is a Vegas Chamber of Commerce Board Trustee and Chairman of its Small Business Task Force expanding the Chamber's small business programs. He's known nationally as a visionary voice for legacy-driven marketing and small business advocacy.
U.S. Air Force Veteran
3X SBA Business of the Year Award
Founder & Visionary of Sumnu Marketing
Tiara Flynn
CEO & Community Builder
Born and raised in Las Vegas, Tiara Flynn has been blazing her own trail in leadership since her teenage years. After joining her father’s firm as its first-ever Marketing Intern in high school, Tiara enlisted in the U.S. Air Force, serving honorably for nearly a decade with overseas deployments, humanitarian missions, and top-level leadership roles—including Executive Assistant to the Wing Command Chief at Edwards Air Force Base.
While serving in Africa Tiara got the unfortunate news that her grandfather Bobby Newsome, the family patriarch and Newsome Marketing's first investor passed away. The company lost 60% of its revenues during America's Great Recession and was facing a possible permanent shutdown. She quickly called her father to assist him with saving the family firm.
Tiara helped rebrand Newsome Marketing into Sumnu Marketing, where she now serves as President and CEO.
Under her leadership:
Grow Revenue Over 10% Annually Since 2012
Won SBA Family-Owned Business of the Year 2015
Awarded National Minority Supplier of the Year (NMSDC) 2017
Doubling Team Size & Capacity
Amaya Edden
Marketer & Podcaster
Representing the third generation of Sumnu leadership, Amaya Edden is continuing the legacy of the family business and expanding it into the future. A proud Las Vegas native, she began her journey with Sumnu as a 14-year-old intern - quickly rising to Marketing Coordinator and now stepping into a leadership role within The Zone by establishing The NU Network to provide a platform for aspiring entrepreneurs and small business owners to connect.
She is the creator and host of Power Moves with Amaya, a podcast dedicated to spotlighting young, emerging, seasoned entrepreneurs, and resources for small businesses to grow and sustain. She’s also leading Sumnu’s digital marketing upscaling initiative, ensuring the team—and its members—stay ahead of the curve with AI, content strategy, and modern communication tools.
Digital Marketer & AI Trainer
Host of Power Moves Podcast
Team Coordinator & Intern Mentor
STILL NOT SURE?
Frequently Asked Questions
What is Sumnu Solutions Zone?
It’s a marketing education and mentorship platform built around the Twelve Steps of Marketing, created by Shaundell Newsome. It helps business owners grow with strategy, structure, and support.
Who is Shaundell Newsome?
Shaundell Newsome is a three-time Small Business Administration (SBA) award winner, founder of Sumnu Marketing, and co-creator of The Twelve Steps of Marketing. With over 35 years of experience and national recognition, he’s one of the most respected small business marketing strategists in the country.
Who is this for?
Entrepreneurs at any stage—side hustlers, startup founders, established owners, and experienced leaders ready to give back.
Is The Nu Network really free?
Yes! Nu Network is 100% free and includes networking events, pitch opportunities, bonus content, and access to our online community.
Can I stay in The Nu Network without joining The Zone?
Yes. Many members start with Nu Network and join The Zone when they’re ready for deeper learning and mentorship.
What’s included in The Zone membership?
Full access to all 12 Steps of Marketing, live weekly coaching, downloadable worksheets and tools, group discussion, and a completion certificate.
How much does The Zone cost?
$200/month or $1800/year (you save $600 annually).
How long does it take to finish the course?
Most members complete the 12 steps in 3–6 months, but you can go at your own pace.
How do I join the Mentor Circle?
The Mentor Circle is by invitation only for graduates of The Zone who are ready to coach and give back. You can request an invite to be considered.
What’s included in the Mentor Circle?
Done-for-you marketing support (CRM, website, branding), speaking and coaching opportunities, private retreats, and recognition as a Certified Sumnu Mentor.
Sumnu Marketing | 2025